{"id":14168,"date":"2015-02-12T17:56:00","date_gmt":"2015-02-12T22:56:00","guid":{"rendered":"https:\/\/federaciondecafeteros.org\/wp\/?post_type=noticias&#038;p=14168"},"modified":"2020-08-31T17:58:15","modified_gmt":"2020-08-31T22:58:15","slug":"eu-protects-cafe-de-colombia-and-prevents-registration-of-misleading-chain-brand","status":"publish","type":"noticias","link":"https:\/\/federaciondecafeteros.org\/wp\/listado-noticias\/eu-protects-cafe-de-colombia-and-prevents-registration-of-misleading-chain-brand\/?lang=en","title":{"rendered":"EU protects Caf\u00e9 de Colombia and prevents registration of misleading chain brand"},"content":{"rendered":"\n<ul><li><em>The OHIM denies registration to communitarian brand \u201cColombueno\u201d for considering it misleading and harmful to reputation of Caf\u00e9 de Colombia.<\/em><\/li><\/ul>\n\n\n\n<p><strong>Bogota, February 12, 2015 (FNC Press Office) \u2013<\/strong>\u00a0The Office for Harmonization in the Internal Market (OHIM), responsible for protecting creativity and innovation in the European Union (EU), denied registration to the communitarian Spanish brand \u201cColombueno\u201d for considering that it damaged the reputation of Caf\u00e9 de Colombia.<\/p>\n\n\n\n<p>The EU recognized Caf\u00e9 de Colombia as a Protected Geographical Indication (PGI) in 2007.<\/p>\n\n\n\n<p>According to the OHIM, restaurants and coffee are closely related, and a store called \u201cColombueno\u201d is likely to be misleading, as consumers might infer that the restaurant sells the PGI Caf\u00e9 de Colombia.<\/p>\n\n\n\n<p>Some of the resolution\u2019s sections read:<\/p>\n\n\n\n<ul><li>Spanish consumers will associate the word Colombueno with Colombian and good (\u2026) From a conceptual viewpoint, there is clear evocation of \u2018Colombia\u2019 as a geographical location, which is the geographical element relevant to the PGI.<\/li><li>Consumers of Colombian coffee can reasonably expect that restaurants and caf\u00e9s identified with the protected name, or an evocation of it, are specialized in coffee with the special attributes of this PGI.<\/li><li>We therefore consider that the contested brand (\u2026) will bring the PGI Caf\u00e9 de Colombia to the consumer\u2019s mind.<\/li><\/ul>\n\n\n\n<p><strong>Colombia leads coffee origin positioning and protection<\/strong><\/p>\n\n\n\n<p>Thanks to the Colombian Coffee Growers Federation (FNC) efforts to protect its brand portfolio, Colombia was the first non-European PGI recognized by the EU.<\/p>\n\n\n\n<p>A PGI is a legal tool that guarantees a product\u2019s geographical origin and the quality associated with it. Depending on the jurisdiction, a PGI can be a Protected Designation of Origin (PDO), a Certified Brand, or a Certified Ingredient.<\/p>\n\n\n\n<p>Colombia is the most advanced and innovative coffee-producing country in PDOs. In addition to Caf\u00e9 de Colombia, it has regional coffee PDOs such as Cauca, Nari\u00f1o, Huila and Santander. No other country has as many regional coffee PDOs, which allows offering and guaranteeing origin diversity and quality.<\/p>\n\n\n\n<p>The FNC\u2019s verification and control system works worldwide and helps guarantee the Caf\u00e9 de Colombia origin through regular random samplings in supermarkets and specialty shops.&nbsp; In 2014 alone, over 1,600 samples were collected and assessed in these sales channels, and 47,800 green coffee samples were collected from export ports and evaluated.<\/p>\n\n\n\n<p>Caf\u00e9 de Colombia also uses cutting edge technology to guarantee origin such as Near Infrared Spectroscopy (NIRS), identifying different green\/roasted coffee origins in a sample to verify if it is 100% Colombian coffee.<\/p>\n\n\n\n<p>The FNC also safeguards Colombian coffee reputation by protecting associated brands, taking measures such as application oppositions and cancelations. In 2014, there were 43 oppositions to misleading trademark applications.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The OHIM denies registration to communitarian brand \u201cColombueno\u201d for considering it misleading and harmful to reputation of Caf\u00e9 de Colombia. Bogota, February 12, 2015 (FNC Press Office) \u2013\u00a0The Office for Harmonization in the Internal Market (OHIM), responsible for protecting creativity and innovation in the European Union (EU), denied registration to the communitarian Spanish brand \u201cColombueno\u201d [&hellip;]<\/p>\n","protected":false},"featured_media":14166,"parent":0,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EU protects Caf\u00e9 de Colombia and prevents registration of misleading chain brand - Federaci\u00f3n Nacional de Cafeteros<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/federaciondecafeteros.org\/wp\/listado-noticias\/eu-protects-cafe-de-colombia-and-prevents-registration-of-misleading-chain-brand\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EU protects Caf\u00e9 de Colombia and prevents registration of misleading chain brand - Federaci\u00f3n Nacional de Cafeteros\" \/>\n<meta property=\"og:description\" content=\"The OHIM denies registration to communitarian brand \u201cColombueno\u201d for considering it misleading and harmful to reputation of Caf\u00e9 de Colombia. Bogota, February 12, 2015 (FNC Press Office) \u2013\u00a0The Office for Harmonization in the Internal Market (OHIM), responsible for protecting creativity and innovation in the European Union (EU), denied registration to the communitarian Spanish brand \u201cColombueno\u201d [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/federaciondecafeteros.org\/wp\/listado-noticias\/eu-protects-cafe-de-colombia-and-prevents-registration-of-misleading-chain-brand\/?lang=en\" \/>\n<meta property=\"og:site_name\" content=\"Federaci\u00f3n Nacional de Cafeteros\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fedecafeteros\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-31T22:58:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/federaciondecafeteros.org\/app\/uploads\/2020\/08\/IGP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"553\" \/>\n\t<meta property=\"og:image:height\" content=\"311\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@FedeCafeteros\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/federaciondecafeteros.org\/wp\/listado-noticias\/eu-protects-cafe-de-colombia-and-prevents-registration-of-misleading-chain-brand\/?lang=en\",\"url\":\"https:\/\/federaciondecafeteros.org\/wp\/listado-noticias\/eu-protects-cafe-de-colombia-and-prevents-registration-of-misleading-chain-brand\/?lang=en\",\"name\":\"EU protects Caf\u00e9 de Colombia and prevents registration of misleading chain brand - Federaci\u00f3n Nacional de Cafeteros\",\"isPartOf\":{\"@id\":\"https:\/\/federaciondecafeteros.org\/wp\/#website\"},\"datePublished\":\"2015-02-12T22:56:00+00:00\",\"dateModified\":\"2020-08-31T22:58:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/federaciondecafeteros.org\/wp\/listado-noticias\/eu-protects-cafe-de-colombia-and-prevents-registration-of-misleading-chain-brand\/?lang=en#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/federaciondecafeteros.org\/wp\/listado-noticias\/eu-protects-cafe-de-colombia-and-prevents-registration-of-misleading-chain-brand\/?lang=en\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/federaciondecafeteros.org\/wp\/listado-noticias\/eu-protects-cafe-de-colombia-and-prevents-registration-of-misleading-chain-brand\/?lang=en#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/federaciondecafeteros.org\/wp\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticias\",\"item\":\"https:\/\/federaciondecafeteros.org\/wp\/listado-noticias\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"EU protects Caf\u00e9 de Colombia and prevents registration of misleading chain brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/federaciondecafeteros.org\/wp\/#website\",\"url\":\"https:\/\/federaciondecafeteros.org\/wp\/\",\"name\":\"Federaci\u00f3n Nacional de Cafeteros\",\"description\":\"Sitio de la Federaci\u00f3n Nacional de Cafeteros\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/federaciondecafeteros.org\/wp\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EU protects Caf\u00e9 de Colombia and prevents registration of misleading chain brand - Federaci\u00f3n Nacional de Cafeteros","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/federaciondecafeteros.org\/wp\/listado-noticias\/eu-protects-cafe-de-colombia-and-prevents-registration-of-misleading-chain-brand\/","og_locale":"es_ES","og_type":"article","og_title":"EU protects Caf\u00e9 de Colombia and prevents registration of misleading chain brand - Federaci\u00f3n Nacional de Cafeteros","og_description":"The OHIM denies registration to communitarian brand \u201cColombueno\u201d for considering it misleading and harmful to reputation of Caf\u00e9 de Colombia. 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