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growers to protect the collective intellectual property right. Our guiding research questions are: i) to
what extent can the Ostrom’s design principles explain effective collective action for GI registration and
implementation? and ii) can collective action for GIs reshape relations between supply chain actors and
support producers in gaining control over origin products? We collected data using semi-structured in-
terviews and document analysis, which we then processed in a qualitative text analysis. Results show that
the principles are very helpful for understanding the internal collective action of coffee growers, and also
clearly show the challenges in the interaction with industrial coffee processors (e.g. international roast-
ers, brand owners). A pure focus on the producers’ collective action for establishing and managing the
origin protection does not give a full picture, since green coffee beans are roasted and commercialized
abroad. The GI has already re-shaped the relationships along the supply chains, as international roast-
ers sign the producers’ rules governing the PGI use. The commercial GI impact however will depend on
consumers’ willingness to appreciate and pay extra for high-quality origin coffee as well as the readiness
of roasters or brand owners to emphasize on origin coffee, in addition to their brands of blended coffee.
Palabras clave: Café de Colombia, Esfuerzos colectivos, UE, Indicaciones geográficas, Análisis insti-
tucional.