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Partnership between brands around the world and Colombian coffee producers. The 100% Program is unique in the world because of its size and communication capacity. Program members agree to comply with codes of ethics and conduct and respect origin of Colombian coffee. Fulfilling these conditions, they use the Café de Colombia logo as an emblem and symbol of a community of interests and values: hard work, quality, effort, willingness to do things well, and bring a superior quality product to the market.