Coffee radio network
The widespread FNC coffee radio network is the key communication tool for transmitting timely, relevant and effective messages to the Colombian coffee-growing families. It includes the nationwide radio programs Coffee Panorama and The Adventures of Professor Yarumo, which are broadcast through 54 stations of the National Radio of Colombia, as well as Yarumadas and Excelsos, which are broadcast through the 69 radio programs of the departmental coffee grower committees.
TV and YouTube programs
With almost 25 years of activities, The Adventures of Professor Yarumo is considered the educational-recreational TV program with the greatest impact on Colombian coffee growers and farmers in general, highlighting the civic, social and moral values of rural producers.
This TV show, which airs on Saturdays at 7:30 p.m. and on Sundays at 6:00 p.m. on the institutional channel is a didactic, recreational and information program with a pedagogical purpose: to motivate and inform the coffee-growing families, and the country in general, about progressive practices promoted by the FNC.
Through daily teachings and stories about the countryside and its people, our Professor Yarumo seeks to raise awareness about preservation of our natural resources and to highlight cultural expressions of the different Colombian regions.
Over 1,300 programs capture in their images the national coffee reality and that of other geographical, economic and natural regions where Colombian wealth and beauty can be appreciated.
As a temporary measure to promote elemental self-care measures and avoid spreading of covid-19, Juan Valdez and the mule Conchita appear with masks, physical distancing, covering their nose and mouth when coughing or sneezing, or washing hooves and hands.