Coffee radio network
The widespread FNC coffee radio network is the key communication tool for transmitting timely, relevant and effective messages to the Colombian coffee-growing families. It includes the nationwide radio programs Coffee Panorama and The Adventures of Professor Yarumo, which are broadcast through 54 stations of the National Radio of Colombia, as well as Yarumadas and Excelsos, which are broadcast through the 69 radio programs of the departmental coffee grower committees.
TV and YouTube programs
With almost 25 years of activities, The Adventures of Professor Yarumo is considered the educational-recreational TV program with the greatest impact on Colombian coffee growers and farmers in general, highlighting the civic, social and moral values of rural producers.
This TV show, which airs on Saturdays at 7:30 p.m. and on Sundays at 6:00 p.m. on the institutional channel is a didactic, recreational and information program with a pedagogical purpose: to motivate and inform the coffee-growing families, and the country in general, about progressive practices promoted by the FNC.
Through daily teachings and stories about the countryside and its people, our Professor Yarumo seeks to raise awareness about preservation of our natural resources and to highlight cultural expressions of the different Colombian regions.
Over 1,300 programs capture in their images the national coffee reality and that of other geographical, economic and natural regions where Colombian wealth and beauty can be appreciated.
Within the framework of the 90th National Congress of Coffee Growers, the highest authority and body of deliberation of the Colombian Coffee Growers Federation (FNC), its CEO, Roberto Vélez, made his position available to the FNC and the national Government. During this Coffee Grower Congress, the CEO announced historic results, such as a crop value of COP 14.5 trillion (USD 3.6 billion) in the coffee year, January-October exports worth USD 3.75 billion, an average domestic purchase price paid by the FNC between January and September of COP 2.44 million per load, and record premiums for specialty coffees of COP 32.68 billion. “This step aside opens a space so that, in harmony with the current Government, the FNC continues working for the well-being of the 540,000 coffee grower families in the country, the raison d’être of the coffee institutions. I am leaving a united FNC, a Steering Committee that knows how to work as a team and has a clear institutional direction, a National Congress of Coffee Growers that knows where it is going and promotes long-term policies,” Vélez added. The FNC leader said that this announcement begins an orderly and deliberative succession process, by virtue of which the National Congress of Coffee Growers will elect the new CEO in the coming months, always thinking of the best for coffee growers, to continue directing the FNC and the sector on the path of growth and sustainability, as confirmed today by the…