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-The auction was organized by the FNC with the best coffees from the 4th national quality contest “Colombia, Land of Diversity”.
 
-The price of 54 dollars per pound was reached by the coffee grower Wilton Renso Benítez, of Villamaría, Caldas. Additionally, Diego Samuel Bermúdez, also a coffee grower from Villamaría, Caldas, sold his coffee for $ 35 per pound, the second highest price recorded in the auction.
 
-The value of 54 dollars / pound is more than 15 times higher than the base price of the auction and almost 60 times higher than the reference price on the New York Stock Exchange at April 13 (90.40 cents / lb).
 
-"We have exceptional coffees, exceptional coffee growers who make great efforts and deserve a more dignified price for their coffee," said FNC General Manager Roberto Vélez Vallejo.

Bogotá, April 13, 2019 (FNC Press) – Two exceptional coffee lots, both from Caldas, were sold today in Colombia’s first coffee auction abroad, within the framework of the Association of Special Coffee Association of States United (SCA), the most important of its kind, held in Boston, Massachusetts. One of the lots was sold at 54 dollars / pound; the other, at $ 35 / pound.

The auction was organized by the National Federation of Coffee Growers (FNC) with the 23 best coffees of the 4th national quality contest “Colombia, Land of Diversity”, the most important in the country, whose winners were awarded last April 4 in Santa Marta, Magdalena-

The price of 54 dollars per pound of coffee was obtained by the coffee grower Wilton Renso Benítez, from the department of Caldas, municipality of Villamaría, Llanitos village, El Paraíso farm.

This is a new record in the history of Colombian coffee auctions, since in 2017 a maximum price of $ 50.50 per pound had been achieved in the auction held during the Cafés de Colombia Expo 2017 specialty coffee fair, in Bogota.

“We are pleased to record these results that confirm the quality of Colombian coffee and the need to continue seeking in all possible scenarios the co-responsibility of the coffee value chain so that the coffee producer receives a fairer price,” said the General Manager of the National Federation of Coffee Growers (FNC), Roberto Vélez Vallejo.

“We have exceptional coffees, exceptional coffee growers who make great efforts and deserve a more dignified price for their coffee,” he added.

On April 4, Benítez obtained second place in the exotic attribute in the Small Lot category of the contest.

The base price of the auction was 3.50 dollars / pound, so that the 54 dollars / pound is more than 15 times higher than the initial price and almost 60 times higher than the reference price on the New York Stock Exchange at 13 April (90.40 cents / lb).

Also worth mentioning is the 35 dollars / pound to which Diego Samuel Bermúdez’s coffee, coffee grower from Villamaría, Caldas, Llanitos village, El Paraíso estate, was sold, and came to the auction as one of the big winners of the contest, when he obtained the first place in the body and exotic attributes (in the Small Lots category).

Benitez coffee was acquired by Procafecol Juan Valdez®, and Bermúdez’s coffee by the Australian import company Latorre & Dutch.

A growing paradise

Diego Samuel and Wilton Renso make up the Indestec society, which develops technology and processes in coffee and that was established in Villamaría for nine months, Llanitos village. “The Villamaría estate is the new paradise that represents our entire family in Caldas,” says Diego Samuel.

Last year the El Paraíso estate was among the finalists of the Colombia, Tierra de Diversidad contest. Since then the dream of winning in some of the attributes increased and this time they achieved it with two lots postulated to the contest, one variety Castillo and another, Colombia.

“We fell in love with the farm in Caldas because of its people, kindness, drive and work, we wanted to accept a new challenge and we are achieving it with the whole family,” said Diego Samuel, agricultural manager to whom the love for coffee He took it by surprise 12 years ago and today he dedicates his life and knowledge to obtaining the full potential that, he says, the Colombian coffee industry has. Diego Samuel is certified by the CQI (Coffee Quality Institute) in Level II processing.

The El Paraíso farm in Villamaría, Llanitos village, has an average height of 1,860 meters above sea level, which helps provide the coffee with exotic flavors.