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Bogotá, August 18, 2023. To continue conquering consumers, Juan Valdez, once again, appeals to innovation and creativity to create unique and exclusive products, this time through AI: Snowy Drink of Mocha and Chocolaty Avocado and Latte of Lavender and Blackberry are the new references launched, for one day, by the Colombian brand.
To make this initiative come true, something never done before by the company, the Colombian coffee growers’ brand resorted to the ChatGPT technology, which played the role of barista for creating two refreshing and innovative coffee-based drinks, whose ingredients target the taste of the younger generations. And the Midjourney tool was used for the graphic concept of these products, based on the textual description by the chatbot.
“At Juan Valdez there are no limits, only the desire to continue making a difference so that more coffee consumers fall in love with our brand,” said Lina Hoyos, Juan Valdez marketing director. “This kind of innovative initiatives allow us to diversify our products, surprise customers, and be aligned with the trends that are being protagonists in the digital environment,” she added.
The company prepared 400 of both the Snowy Drink of Mocha and Chocolaty Avocado (coffee, cocoa powder, lemon concentrate, vanilla cream, avocado pulp and chocolate sauce) and Latte of Lavender and Blackberry (coffee, vanilla and blackberry syrup, lavender leaves) for free consumption on August 18 from 10 am to 3 pm or while stocks lasted at the Juan Valdez store in City U, in downtown Bogotá.
With this new milestone, Juan Valdez ratifies, once again, its commitment to innovation in the coffee industry, providing consumers with products created with cutting-edge technologies and, therefore, extolling 100% Colombian premium coffee.

 

About the Juan Valdez® brand

Juan Valdez® is the only coffee brand of international relevance that belongs to coffee producers. In 2002, the Colombian Coffee Growers Federation (FNC), a non-profit organization that represents over 548,000 coffee grower families, created the Juan Valdez® brand for coffee shops and value-added businesses, named after the icon that has represented Colombian coffee in the world for more than 50 years. In 2021, it was certified as a B Corp and joined the select group of over 5,000 companies that not only aspire to be the best in the world, but also the best for the world. Juan Valdez® coffees are synonymous with high quality, add value to coffee growers from quality, and yield important royalties from the sale of each cup or product that bears its name in the world.