For its mildness and consistent quality, Café de Colombia is recognized as “the best in the world” thanks to the successful promotion and marketing work by the FNC.

For decades, the FNC has been a pioneer in the industry to position the Café de Colombia brand. As an example of this, since it came to public light in 1960, the character Juan Valdez, with his Conchita mule, became a symbol of Colombian coffee and of the thousands of coffee growers that produce it.

The United States, Japan and Europe are the most important markets for Colombian coffee, but it reaches almost 70 countries, which makes it one of the most recognized and penetrating Colombian products in the world.