Brazilians recognize Café de Colombia’s marketing and positioning work
Colombia has done a great marketing and promotion work to position its coffee in the highest-value segments of the global market, Brazilian researchers recognize. Although Brazil, by volume, is the largest world exporter of the bean, Brazil…
Colombian coffee growers learn to prevent occupational risks
Through an agreement with the Ministry of Labor, the Colombian Coffee Growers Federation (FNC) teaches farmers to prevent and reduce occupational risks associated with coffee production and harvesting. As part of its mission to ensure coffe…
The FNC takes part in the world’s leading trade fair for organic food
2,200 exhibitors from 76 countries participated in this trade fair, which received over 41,000 visitors from 130 nations. Colombian coffee growers from Cauca and Sierra Nevada de Santa Marta took part in BIOFACH, the world’s leading trade f…
Coffee institutions mitigate negative effects of violence on coffee farming
The threat of violence and illicit crops can lead producers to abandon coffee as a long-term crop, but the coffee institutions are a powerful buffer that reduces these risks, a study reveals. According to a recent study by the University of…
As a growing market, China opens up opportunities for Café de Colombia
Shortly after the 30th anniversary of the economic reforms led by Deng Xiao Ping, China has emerged as one the world’s major economies. By the end of 2009, China’s GDP surpassed that of Germany, becoming the world’s third largest econ…
Juan Valdez receives 2011 Colombia-Spain Award
The Spanish Grupo Planeta, MAPFRE insurer and BBVA bank reward companies and individuals who, through their work, contribute to strengthening bonds between Colombia and Spain. The 2011 Colombia-Spain Award, in the category “Best Company,” w…
Coffee growers own the most complete geo-referenced database in Colombia
The Coffee Information System, or SICA, is one of the most valued assets of Colombian coffee growers. It is unique in the country and allows the Colombian Coffee Growers Federation (FNC) and farmers themselves to do queries and analyses wit…
Coffee renovation programs advance successfully as of August 2011
The FNC flagship program PSF grew over 100% from January to August 2011. The FNC’s Technical Division reported that from January to August 2011 about 70,000 hectares of coffee were renewed in the country. With the Colombian Government help,…